FAQs
Why do I need a brand strategy? And why should I care about clarity?
Think of brand strategy like the big hippo feet which supports the powerful hippo of profit, growth, alignment, effectiveness, engagement and impact grows and thrives for your brand. But here’s the catch. You don’t get a strong brand strategy unless you have clarity. That’s why we built Brandopotamus. The world’s FIRST 100% digital clarity consulting tool that is an actual assessment style process, not just videos to watch and forms to fill out.
Now I have a sick nasty brand strategy. How can I best apply this in my organization?
We offer all-human, 1-1 Application Coaching to help you interpret and apply your Core Module inputs / outputs. We’ll unpack your unique organizational culture, structure and goals to maximize Brandopotamus’ effectiveness with you.
Why is Brandopotamus a way better option than just using Chat GPT to write me a brand strategy?
The benefit of the Brandopotamus experience is that we actually pull your best thinking out of you through our questions, so that the end result is truly unique to you and your brand, while also assisted and refined by the power of ai. But without our intentional question-centric process, you’d just have a smorgasbord of ai-written jargon that lacks clarity specific to your brand.
Why is Brandopotamus a way better option than watching some branding videos or hiring a brand consultant?
So, we love a good brand consultant. All about it. We did that ourselves for many years. But we started to see that it’s super resource intensive and therefore inaccessible for many organizations. We built Brandopotamus by gathering the most important and practical outputs you would get from time with a consultant, and then built the experience towards ensuring you achieve those ends. And we also appreciate some nice branding videos, but we all know those can be a mountaintop experience while watching their examples, until you’re left on your own to fill out some worksheets and you find yourself back at square 1. Brandopotamus is built so that by taking the experience, you WILL walk away with a truly refined and useful brand strategy. And actual clarity about how you get there.
