Sign up for a demo now →

Your weak brand keeps stealing your profit.

With Brandopotamus, you'll strengthen your brand through Absolute clarity about your identity, your audience, your uniqueness and your competition. Guaranteed.

With BrandopotamusSM, you get Absolute clarity about your brand identity, your audience, your uniqueness and your competition. Guaranteed.

If you build your organization on any foundations other than your uniquely defined brand strategy, you will never experience the results you crave.

But once you get serious about dialing in your brand strategy, you'll accelerate growth, impact and profitability.

We’ve taken the
hippocratic oath.

We promise our proven iterative clarity solution will help make your brand strategy strong like hippoSM or we’ll give you a full refund. Guaranteed.

“Organizational clarity and organizational health are virtually synonymous.”
- Patrick Lencioni

HOW BRANDOPOTAMUSSM WORKS

Check
Human Engineered
Check
Hippo Powered
Check
AI-Assisted

Step ONE
Feed the beast your best thinking about your identity, your audience, your uniqueness and your competition.

CORE modules
01

Audience

You gotta stop staring in the mirror. This is not about you—it's about THEM.  More ...

Get clear about the people who matter most—those who are eager for exactly the kind of help you have to offer. Define the unique characteristics and environment of your primary target audience.

01
02

Impact

If you're not here to help people, then what are we even doing? more ...

Let's nail down once and for all how you can change the world for the better, one client at a time. Explore how your target audience’s life will be better with your solution.

02
03

Promise

Ok so you want to help people, but do you know exactly how you're going to get it done? more ...

This is the module where you figure it out. Describe how your solution will solve your audience’s primary problem.

03
04

Driver

You might be a pretty nice person. Who knows. But that's NOT why you do what you do. more ...

Get real about your deepest motivations, and as always, let the hippo be your guide. Distill the essence of your motivations, competencies and values.

04
05

Competition

Oh yeah. It's time to talk about those other people, you know, the ones who want to steal all your clients away. more ...

If you want to win, you gotta know them better than they know you. This is your chance. Identify others who are solving a similar problem and serving a similar audience.

05
06

Differentiation

It's ok , you can admit it. You think you're pretty special right? Well, we agree. more ...

Let's talk about what makes you the specialEST ever.

06
07

Framework and Insights

Includes Brand Framework, Brand Narrative, Ideal Client Profile and “Bridge” Framework

Ok you've been wanting to from the very beginning and now you finally can. It's MIRROR time. Grab a mirror and get a load of the new, improved, hippo-powered you. more ...

This represents the final output deliverable of BrandopotamusSM Core Modules. Everything will be compiled into your very own custom framework and insights brand strategy.

07

Step TWO
Munch, munch, baby! Your thinking is digested and filtered with the best questions ever written. Human engineered. AI-assisted. 100% hippo-powered.

Who needs BrandopotamusSM?
Real brand strategy
Chief Brand Officer
Marketing Leader
Strong like hippoSM
Branding Agency
Communications Director
Who needs BrandopotamusSM?
Real brand strategy
Chief Brand Officer
Marketing Leader
Strong like hippoSM
Branding Agency
Communications Director
Who needs BrandopotamusSM?
Real brand strategy
Chief Brand Officer
Marketing Leader
Strong like hippoSM
Branding Agency
Communications Director
Who needs BrandopotamusSM?
Entrepreneur
Startup Founder
Product Dev Manager
Venture Capitalist
Growth Strategist
MarCom Director
Enterprise
Who needs BrandopotamusSM?
Entrepreneur
Startup Founder
Product Dev Manager
Venture Capitalist
Growth Strategist
MarCom Director
Enterprise
Who needs BrandopotamusSM?
Entrepreneur
Startup Founder
Product Dev Manager
Venture Capitalist
Growth Strategist
MarCom Director
Enterprise

Step THREE
Don't ask how, but when you mix up your best thinking in our hippo-powered blender ... voilà! The good stuff. Your very own Brand Identity Strategy.

What our clients say about

Rating
Lukas VanDyke
Open Sky Narratives

“I really liked the experience. It was fast and easy to go through. I used your experience to put in ideas for what I was thinking in regards to starting a new business and that was really helpful in clarifying what I want to do next.”

Facebook
Rating
Dan Dumas
Red Buffalo Consulting

“Brandopotamus is a dope, legit and life-altering solution.“

Facebook
Rating
Alisa VanDyke
Healing Hands International

“The Brandopotamus experience was an excellent way to challenge ourselves to think critically about our organization and donor base through a new lens. The information obtained from this process is going to equip our team and staff to communicate more strategically with stakeholders.”

Facebook
Rating
Dave Ongie
Milligan University

"Brandopotamus is an intuitive tool that will help you see your product, company, or institution through the eyes of your customers. With this insight, you will be equipped to meet their needs with a marketing message crafted to set you apart from others in your marketplace."

Facebook
Rating
Matt Espenshade
The Journey Church

"Getting your brand strategy right, right now, is going to save you thousands in human capital, opportunity costs and branding costs. I was able to do in a weekend what I’d otherwise still be trying to figure out."

Google
Rating
Tricia Thornton
Tricia Thornton Therapy

“Brandopotamus helped connect the pieces of my brand, acting as the connective tissue. I found it extremely helpful, and it set me on the path to streamlining my message.”

Facebook
Rating
Ed Thomas
Total Body Healthcare
Google

“I’ve always known the group of folks I wanted to serve. Through Brandopotamus, my message is more clear and concise enabling my business to reach the folks who resonate with my message.”

Rating
Sue Groszkiewicz
Accountable For Change, LLC
Google

“After 8 years of working through various branding frameworks as a business leader, this finally hit the mark! Brandopotamus is the best work I’ve seen to help people understand what they uniquely bring to market.”

Rating
Mitch Nelson
Awana
Youtube

“These modules were really helpful for us. The experience helped folks across the organization grasp the depth and significance of our work. Big thanks to the BP team for pushing us to ask the right questions and get to where we needed to be.”

Rating
Tricia Thornton
Tricia Thornton Therapy

“Brandopotamus helped connect the pieces of my brand, acting as the connective tissue. I found it extremely helpful, and it set me on the path to streamlining my message.”

Facebook
Rating
Garrett Daniel

“I really did enjoy the process. It was like creative kung fu in that I just answered questions and it was helping me formulate this flow of what my core brand identity is. And it forced me to think about things that a potential customer would want to know or ask.“

Facebook
Left Arrow
Right Arrow

Behind the Scenes

By guiding you through strategically sequenced and power-packed questions, BrandopotamusSM unleashes your best brand thinking and builds your own custom brand identity strategy.

Check
Multi-layered Filters
Check
43 Open-ended Questions
Check
5 Identity Drivers
Check
9 Audience Data Points
Check
4 Marketplace Data Points
Check
8 DNA Data Points

THE BLOG

BrandopotamusSM, the WORLD's FIRST AND only INTELLIGENT brand strategy solution, built from decades of BRAND-BUILDING EXPERIENCE.

Btn Arrow Icons Btn Arrow Icons

GO BIG OR GO HOME!

Who Needs BrandopotamusSM?

Check
Brand Managers
Check
MarCom Directors
Check
Chief Brand Officers
Check
Marketing Executives
Check
Marketing Directors
Check
Branding Agencies
Check
Startup Founders
Check
Growth Strategists
Check
Entrepreneurs
Check
Venture Capitalists
Check
Product Dev Managers
Check
Executive Leaders